QSR Industry In India Essay Example for Free

QSR attention In India EssayExecutive Summary4India is witnessing rapid urbanization of small towns and growth of mid-sized cities. This along with rising population in key metros and laster disposable incomes is fuelling growth in either industry. 35% of Indias population will be in urban centres by 2020 totaling to 53 crores comp ared to the current urban population of 32 crores.Consumer merchandises are being driven by the countrys youth population. Be it college goers or the young workings class, exposure to the international environs and culture, has created a demand for world-class crops at affordable prices. This has lead to the rise of Quick Service Restaurants (QSRs) in India, the bettingest evolution atom in the eating out market. By 2012, there will be at least 2000 more QSR outlets across India.With QSR giants ilk Starbucks and Dunkin Donuts yet to despoil in the market, there is a lot to look forward to.5 perseverance Overview7% of the total restaurant m arket comprises of QSRs6The Indian fast food market is growing at an annualrate of 25-30 per cent, Foreign fast food chains areEstimated Size of the Indian RestaurantIndustryOrganizedEating OutMarket,Rs. 8600 Cr.Growth 20%(20%)aggressively increasing their presence in the country.The market is dominated by global labels correspondingMcDonalds, KFC and dominos specially in theorganized fast food segment. Growing tr give the axe ofUnorganizedMarket, Rs.34400 Cr.(80%)Growth 5-6%consumption of new cuisines and increasing brandawareness has led to the increase of global players.The new age Indian consumers fool also played aQSR MarketRs.3000 Crores7%significant role.Organized modern formats like malls, multiplexes andOrganized RestaurantMarket (Except QSRs)Rs.5600 Crores13%food courts have also become a favoured destination. largishr companies are aggrouping up with smallfranchisors to set-up their brand.QSRs started with big metros, scarcely are now buildingtheirpresenceinTier2c itieslikeUnorganized Restaurant MarketRs.34400 Crores80%Pune, Ahmedabad, Chandigarh and Bangalore.Sources www.nrai.org,, www.rncos.comTotalRestaurantIndustry Rs. 43000CroreMarket Segmentation7RestaurantIndustryRoad-side locationNo technical standardsNo accountingstandardizationUnorganizedFull-ServiceRestaurantsQSRsFine Dining postulateCasualDiningOrganizedHomeDeli genuinelyEat-inBars andLoungesAccounting TransparencyOrganized Supply ambitQuality ControlSourcing NormsMultiple Outlets rule by Global PlayersKiosks/CartsHighest growth segment.Maximum Footfall due to increasingtraffic at airports, railwaystations, malls, multiplexes andsupermarketsGrowth Drivers825% of population chuck out at least twicea month and spendsRs.150-Rs.500 / mealUrbanizationYouthSpendingExpanding shopping center Class2%11% purifylogisticsA younger and richer India is fuelling rapid growth in theeating-out segment29%AffuentUpper Middle Class300 million29.5 % or 88.5 million primaeval consumption areas2%5%Tota l population of GenNext (13-24 Age Group)Total population of GenNext living in urban areasHousehold dispersion By Annual Income1%Nuclearfamilies pith andMultiplexboomClothing accessories, aliment,Entertainment and durablesSpending PowerRs.3000-40000 per monthLower Middle Class86%64%Bottom of the pyramidUrban youth behaviour20102020Sources Marketing Whitebook 2011-12, sparing Times, MGISocially activeHangs out at java shopsand mallsPrefers to be seen at theright tushsExpresses ones identity with choice of brandsconsumedMaintaining Consistency in mathematical product and quality of service are the biggest challenges set about by QSRs9ChallengesDemand SideSupply SideHealth and hygieneconcerns among buyersMaintaining Quality ofServiceAcquiring primeval TalentBuilding a constituteeffective supply chainQSR customers arevery easy to lot to, moreoveralso very easy to lose topical anaestheticization of MenuManaging high frictionrate amongst junior take aim employeesEstablishing a supplychain in a new regionBeating localcompetitionStandardization ofproduct across outletsLow entry barriers observe multipleoutletsReducing service time efficient assemblylineTalentSupply cooking stoveMonitoring quality ofproducts procured fromthird partiesSWOT Analysis10STRENGTHOPPOTUNITIES Burgeoning middle class Risk-sharing in a franchise found model Abundance of twopenny-halfpenny labour inIndia Increase in malls andPositivemultiplexes Increasing youth spending UrbanizationWEAKNESSTHREATS Sourcing Talent nourishment Inflation Monitoring franchisees harvest imitation Maintaining quality standardsacross outlets Understanding Indian tastesInternal Factors Price Competition Dependency on third parties Local CompetitionExternal Factors banishUrban Youth Make Up The Prime Target Audience11ParticularsLow Cost in terms ofinitial investment aswell as operating costTarget Audience ProfileCategoryYoung Urban Professionals onthe moveLow Risk identifyFeatures ofa QSRTeenagersHigh I mpulse productsStudentsBest Retail LocationsMultiplex audienceCompetitive PricesShoppersTarget Audience BehaviourAge group16-35Hygiene perceptivity consciousLocationCities and townsSocial ClassMiddle and Upper MiddleClassLifecycleDependent and Pre-Family*Brand consciousWesternized cultureSeeking international standards settle down seekersExperimental* base on Sagacity Lifestyle Model12Working of a QSRBrand Image, Ambience and Overall Experience are of the essence(p)intangible factors for QSR customers13A QSR is meant to create instant interest in the instinct of the consumer. It has to haveIntangible parameters that makea QSR successfulMass conjureBrandA unique make outA characteristic ambienceA strong brand identityOne cannot find Ronald at whatsoever other burger joint exceptMcDonalds.The service, which is the only human touch, plays a big role in creating aunique experience. A lot of time and resources are spent on schooling the staff ,as they represent the brand. KFC em ployees are expected to live up to their 3 Fs to create to perfect environment Fun, Friendly and Familiar.In an effort to maintain the same experience across outlets, the service, interiors and plug-in items are standardized .ExperienceAmbienceQSR Formats and Locations14QSR FORMATSLOCATIONSMallsRestaurantsTourist hubs regimen Court CountersCorporate hubsKiosks/solid food CartsTake-away/DeliveryDrive-insShopping CentersMultiplexesAirports/ Railway StationsSetting up a Franchise Outlet15 sign Qualification Application Review Background and CreditCheck Assess training needs Signing of FranchiseDisclosure Document Verify Assets web site Registration Franchisor sendssite registration tobrand for approval Franchisee remitsfundsOperation PlanSite Exploration andSecuring Control Prospectivefranchisee makes anoperation plan whichis reviewed soundlyFranchise Onboarding Franchiseearranges forFinancing Hires a Team Franchisorprovides Supportand cultivation Builds Restaurant Supports in Grand Opening Determine SiteSelection Strategy chance upon focus areas Franchisor completesAction Plan for TradeArea Franchisee negotiatesfor the site and sendsletter of intentFranchisors Role after the launch On-site learning is provided for every procedure. The Franchisor has an approved vendor list fromwhere the ingredients can be sourced. They have an annual promotional and advertisingplan that they implement with the support of thefranchisees. Quality checks are conducted via ConsumerFeedback, provender SafetyAudits and Standard AuditsManaging Human Resources16AcquisitionWhen QSRs come to India, they find it difficult to get experienced talent forHuman Resource Tree atat a typical QSR outletstrategic positions. There are very few people with relevant experience, RestaurantManagerespecially in a global firm. Poaching employees from competitors would meanhuge incentives and salary raises. Thus a lot of companies hire people in the same function but from a different industry.First As st.ManagerSupport trainingThe franchisors offer support and training to the franchisees for effectivelyTraineeManagerrunning the small format franchise business. Training is conducted at 3 stages InductionOn-goingRefresherRetentionTrainee FloorManagerOut of 10000 emloyees, KFC has to replace 7000 employees each year. This means cost for fresh recruitments, training and relieving employees is very high. dominoes has increased salaries of store front employees by 20% and implemented an incentive plan in do to reduce attrition rate.TrainingSquadCrewMemberSecond Asst.ManagerMarketing Strategies17QSRs have to play on their strengths to create and communicate a brand promise.The brand promise can be anything from fast service to low prices to healthy food.Successful QSR chains have been able to take their brand promise very effectively to the masses.1 A large burger chain targeted the survey seeker community and created highest value for money as its brand promise.2 Indias largest piz za pie chain targeted the customers who wanted fast service at their doorsteps. It created the brand promise of assured fast delivery and communicated it with its 30 mins or its free campaigns3 A large chocolate shop chain wanted to position itself as not just a coffee shop but a place to hangout with friends and family. They marketed themselves with the tag line A lot can happen over coffee which clearly communicated that they wanted their customers to have a complete experience much beyond just coffee.Pricing Strategies18Its classical for QSRs to price their products carefully because of the stiff competition that they face.The schema is to price their products in such a way that the maximum number of customers can be retained and at the same time higher margins are abstracted from the customers who do not mind paying more for extra value. This is achieved byDIFFERENTIAL PRICINGPricing the base product aggressively and keeping highermargins on the side ordersThis strategy is f or the price conscious consumer who seesgreat value in the base product and can choose to not takethe side ordersAt the same time it allows the QSR to charge the customerfor whom price does not matter, much more through thehigh margin side ordersMost QSRs keep fighter brands in their menu to remaincompetitive.VALUE PRICINGValue combos allow the QSR to sell more no ofhigh margin products with the low margin baseproducts.Eg QSRs try to sell more French fries and cold throws through their value meals. pizza chains sellmore garlic bread and cold drinks through theirvalue mealsGrowth Strategies of QSRs19A large burger chain in India has the highest foot fall amongst all countries, but the lowest average bill. Growth in India is achieved based on volumes, hence every QSR is looking to expand its presence .A coffee trading company who supplies coffee beans, started a retail business of coffee shops all over India.ForwardIntegrationA casual restaurant chain diversified into food court stall s., thus entering the QSR market.Horizontal diversificationA coffee shop chain diversified its coffee shops business by establishing express outlets and coffee machines.ConcentricDiversificationA soft drink giant branched out to form a new company with pizza pie and heat Chicken chains in its umbrella. It sold off its stake, but is in a lifetime contract with the firmLateralDiversificationMenu Planning20Menu Selection is critical, especially when localizing in markets like India and chinaware where traditions, religion and local taste are cannot be ignored. Enlisted below are some of the important factorsSize of outletsTarget in terms ofdemographicsLocal taste preference QSRs do not keep the full menu at all outlets. Instead they imply only a few high volume products at outlets with space limitations like food courts and express kiosks Depending upon the age group they are targeting, QSRs have to adjust their menus. QSRs targeting older age groups have to include healthier and mo re traditional food items in their menus where as QSRs targeting the youth can have more experimental and/or fast food items. overlap adaptation according to customer preferences is really important for QSRs to succeed. world(prenominal) chains in India have to adjust their menus to include more vegetarian and spicy items. A Fried Chicken brand has the most extensive range of items in India amongst all its intercontinental outlets Most QSR giants avoid using beef and pork due to ethnic taboos.The 4 pronged approach to ensure standardization across all outlets 21Standardized aspects of every outletThere are 4 important factors that enable standardization for a restaurant with multiple outletsTrainingEquipmentEvery new employee has to go through a specific pre-designed training program for that level of employment.RecipesProcurementof ProductsThe same machines are used by all outlets for making thedishes. Standard recipes have to be followed by the chefs who receive thorough train ing for the same.QSRs have centralized approved vendors from where theyprocure and process raw materials. They also procure finished products like spices and condiments from the same vendor and distribute it.Case cogitation dominos India22609000+4003649000Jubilant viandsworks Ltd. operates the 364 dominoesinternational marketsoutlets in India, pursuant to a Master FranchiseAgreementInternational,whichoperate Dominos pizza delivery stores and theassociated trademarks in the operation of stores inIndia, Nepal, Bangladesh and Sri Lanka. The pizzamillion pizzas sold each yearemployees in IndiaDominosprovides them with the exclusive right to develop andoutlets worldwideoutlets in Indiawithstores in Sri Lanka are operated by their subfranchisee, DP Lanka.It is the largest Pizza chain in India, way ahead of itsimmediate competitor Pizza shack with 50% of marketshare in the Indian Pizza market and 70% market sharein the home delivery market.Source dominos.com, dominos.co.in, reuters.com Case Study Dominos India23ParticularsMarket share in the Indian Pizza market 50%Market share in the home delivery segment 70% gross sales Per sidereal day Per OutletRs.5660080% of their sales come from the Pizza segment, andEBIDTA margin (9M FY2011)18%the remaining is attributed to beverages and side items. Same Store Sales Growth (9M38.7%80% of sales come from home delivery and 20% from65%FY2011)Market ShareOTC sales.Sales Break-up culinary art-wise4%Sales Break-up Segment-wise20%16%PizzasHome DeliveryBeveragesOver-the-CounterOthers80%80%Source indiainfoline.com, dominos.co.inCritical Success Factors of Dominos India24Critical Success Factors1. Delivery-oriented model reduces cost2. Dominos has a vertically integrated supply chain. (as seen below) 3. Franchising modelSupply Chain of DominosregionalwarehouseRawMaterialSupplier(Approvedvendor)RegionalCentralizedFacilities forprocessing rawmaterial like dough 4 centres acrossIndiaRefrigeratedtrucks carrythe finisheditems to retail outletsRetail Outlets Items are watchfulbased on orders andsent to end consumer25Key Players ProfilesKey Player Profiles26 findCuisineParent Company/Master Franchisee seamLocationFormatsOutletsExpansionPlans in IndiaMcDonaldsBurgersHard Castle RestaurantsPvt. Ltd ground forcesPAN-IndiaDine-In, FoodCourts, Drive-in210To add 20-25outlets by 2013KFCFried ChickenDevyani InternationalLtd.USAPAN-IndiaDine-In, FoodCourts110500 outlets by2015ChickingFried ChickenMirah GroupUAESouth regulateDine-In14Bangs FriedChickenFried ChickenBangs IndiaIndiaSouth partition offDine-In, FoodCourts7100 outlets byFY2011Pizza HutPizzasDevyani InternationalLtd.USAPAN-IndiaDine-In171300+ outlets by2015DominosPizzasJubilant FoodworksUSAPAN-IndiaDine-In, Delivery ,Food Courts364To add 70outlets in 2011Papa JohnsPizzasOm Pizzas EatsUSAWest partitionDine-In25Pizza turning pointPizzasGlobal FranchiseArchitectsIndiaSouth governDine-In, Delivery50US PizzaPizzasUnited Restaurants Ltd.IndiaPAN-IndiaDine-In, Deliv ery77Smokin JoesPizzasSmokin Joes Pizza Pvt.Ltd.IndiaPAN-IndiaDine-In, Delivery52GarciasPizzasGarcias Famous PizzaIndiaWest ZoneDine-in, Delivery20To add 20outletsSlice of ItalyPizzasGreen House HestoftFoods Pvt. Ltd.IndiaNorth ZoneDine-In, Delivery16Key Player Profiles27NameCuisineParent Company/Master FranchiseeOriginLocationFormatsOutlets inIndiaExpansionPlans in IndiaBaristaCoffee ShopBarista CoffeeCompany Ltd.IndiaPAN-IndiaEspresso bars,High end cafes230Costa CoffeeCoffee ShopDevyaniInternational Ltd.EnglandPAN-IndiaCafes75300 outlets by2014CCDCoffee ShopAmalgamated BeanCoffee Trading Co.IndiaPAN-IndiaCafes, Mall Airport kiosks,Office outlets1090To add 200+_outlets by 2014Gloria JeansCoffee ShopCitymax HospitalityAustraliaMetrosCafes1540 outlets by2012Kents riotous FoodBurgersKents dissolute FoodIndiaNorth ZoneDine-In15SubwaySubmarineSandwichesSubway SystemsIndia Pvt. Ltd.USAPAN-IndiaDine-In, FoodCourts200250 outlets byend of 2011TacobellTex-MexYum RestaurantsUSABangaloreDin e-In3100 outlets by2015Falafel Veg.Hummus HouseLebaneseMirah GroupIndiaMumbaiDine-In,Kiosks8100 outlets by2011WimpyBurgersFamous Brands Ltd.UKDelhiDine-In3Yo chinawareAsianMoods HospitalityPvt. LtdDelhi,IndiaPAN-IndiaDine-In,Kiosks80+Key Player Profiles28NameCuisineParent Company/Master FranchiseeOriginLocationFormatsOutletsExpansionPlans in IndiaDosa PlazaSouth IndianPrem Sagar DosaPlaza Pvt. Ltd.Mumbai,IndiaPAN-IndiaDine-In, FoodCourt35JumbokingVadapavJumboking Foodspvt.ltd.Mumbai,IndiaWest ZoneExpress,Restaurant Takeaway43250 outlets by2011-12Kaati ZoneMughlai einsteinium West EthnicFoods Pvt. Ltd.Bangalore, IndiaSouth ZoneDine-In15Mast KalandarIndianSpring Leaf Retail Pvt.Ltd.Bangalore, IndiaSouth ZoneDine-In21NirulasMultiCuisineNirulas Corner HousePvt. Ltd.Delhi,IndiaNorth ZoneDine-In, Kiosks80+To add 50outlets by 2012Kailash ParbatMultiCuisineKailash ParbatRestaurants Pvt. Ltd.Mumbai,IndiaPAN-IndiaFood Court Stalls15+ComesumMultiCuisineRK GroupDelhi,IndiaPAN-IndiaDine-In, Del ivery11HaldiramsMultiCuisineHaldiram Snacks Pvt.Ltd.Delhi,IndiaNorth ZoneDine-In18Bikano Chat CafeMultiCuisineBikanervala FoodsPvt. Ltd.Delhi,IndiaNorth ZoneRestaurant,Institutional TuckShops, Food Cart68Sagar RatnaMultiCuisineSagar Ratna HotelsPvt. Ltd.Delhi,IndiaNorth ZoneDine-In, FoodCourt53Tibbs FrankieFrankieJ.Tibbs Co.Mumbai,IndiaWest ZoneKiosks20+Key Players Segmentation29Segmentation based on Size ofthe ChainLocal ChainJumbokingNational ChainInternationalChainSegmentation based onCuisinePizzasBurgers SandwichesCoffeeShopsIndianSpecialtyCuisineDominosMcDonaldsCCDComesumJumbokingPizza HutKFCBaristaSagar RatnaYoChinaPizza CornerWimpyCostaCoffeeKailashParbatTabobellPapa JohnsSubwayGloriaJeansMastKalandarFalafelPizza HutSmokin JoesKents Fast FoodKaati ZoneTibbsFrankieBaristaPizza CornerGarciasHaldiramsHaldiramsCaf Coffee DayPapa JohnsSlice of ItalyNirulasSagar RatnaTibbs FrankieTacobellUS PizzaBikano ChatCafeComesumMcDonaldsNirulasDosa PlazaKFCMast KalandarKailash ParbatSubwayKa ati ZoneYo ChinaWimpyGarciasSmokin JoesDominosFalafelsUS PizzaBangs FriedChickenBikano ChatCafCosta CoffeeKents Fast FoodGloria JeansGeographical Segmentation30PAN-India International CuisineMcDonalds*NORTH partition offNirulasHaldiramsBikano Chat CafSlice of ItalyKents Fast FoodSagar RatnaWimpyPAN-India CoffeeShopsGloria Jean*KFC*Costa Coffee*Subway*BaristaPizza Hut*Caf Coffee DayDominos*US PizzaSmokin JoesWEST ZONEPapa Johns*GarciasFalafelJumbo KingPAN-India Indian andSpecialty CuisineDosa PlazaComesum65% of Dominos revenues arecontributed by the top 7 citiesout of 70 cities it is present in.50% of their outlets are inMaharashtra, New Delhi andKarnatakaSOUTH ZONEPizza Corner*Chicking*Tacobell*Kaati ZoneBangs Fried ChickenMast Kalandar*International BrandsKailash ParbatYo ChinaTibbs FrankieKey Players Positioning31PAN-IndiaEthnicCuisineEthnicCuisinePAN-IndiaPizza HutDominosComesum*Dosa Plaza*Kailash Parbat*Yo China*Caf Coffee Day*Barista*Gloria JeansCosta CoffeeSagar Ratna*Haldi rams*Mast Kalandar*Jumbo king*Kaati Zone*Bikano Chat Caf*Nirulas*ZonalTacobellFalafelPizza CornerPapa JohnsUS Pizza*Smokin Joes*Slice of Italy*Garcias*McDonaldsKFCWimpySubway InternationalCuisineChickingBangs Fried Chicken*Kents Fast Food*Tibbs Frankie*InternationalCuisineZonal*Indian originated chainsDominos and Caf Coffee Day are the largest QSRs in India in terms of reach and number of outlets32No. Of Outlets v/s Geographical Spread ofPizza ChainsPizza ChainOutletsSpreadOriginIndian52PAN-IndiaIndian50South ZoneInternational25West ZoneInternational20West ZoneIndianSlice of Italy16North ZoneIndianChainOutletsCities1090120PAN-IndiaIndian36487PAN-IndiaInternationalMcDonalds21045PAN-IndiaInternationalPizza Hut17134PAN-IndiaInternationalBarista23030PAN-IndiaIndianSubwayNo. of OutletsPAN-IndiaDominos11577Caf CoffeeDayNo. of Cities65InternationalGarcias15PAN-IndiaPapa JohnsNo. Of Outlets v/s No. of Cities of top brands inIndia171Pizza Corner15InternationalSmokin Joes510Geographical Sprea dPAN-IndiaUS Pizza0364Pizza HutNo. of OutletsDominos20026PAN-IndiaInternationalKFC11021PAN-IndiaInternationalSpreadOrigin33Trends and Future ProspectsBig brands Small cities Small formats34LocationsLarge chainsexpanding to smallercitiesDomestic chainssetting up in bigcitiesFormatsCuisinesTechnologyExpress OutletsBasic street Foodsentering organizedmarket Vadapav, Ice GolaOnline orderingsystemsSmart Carts/KiosksRegional cuisinesKebab LucknowWale, MalwaneezIVR system forplacing order andmaking payment viaCredit CardKiosks have managed to attracthuge footfalls at sales points.Even big chains are nowcustomizing their outlets tosmaller models like expressand stand-insIntegration ofconcepts soMcdonalds servescoffee and CCDserves sandwichesMenu diversificationby introducingIndian flavours ChickenTandooriSub atSubwayInvestors are queuing up to get a big slice of the pie35With the number of QSRs growing at 30% per year, the industry is attracting investors interest, especially after the I PO of Jubilant Foodworks, the master franchise of Dominos Pizza in IndiaICICI Venture acquired 10% stake i.e. $55 cardinal in Devyani International who is the franchisee of KFC, Pizza Hut and Costa Coffee in IndiaAlso Mast Kalandar, a Bangalore-based QSR chain, secured a second round of investment from Helion Venture Partners, dance step Ventures and Salarpuria Group.Chinese cuisine QSR Yo China received funding of $5.5 Million from Matrix partnersAccel Partners invested in Bangalore-based fast food chain Kaati Zone.Source vccircle.comQSR giants Dunkin Donuts and Starbucks set to foray into the Indian market36Dunkin Donuts- Jubilant FoodWorks is to develop, sub-franchise, and operate more than 500 Dunkin Donuts restaurants throughout India over the next 15 eld. The first Dunkin Donuts locations are expected to open by early 2012. The Agreement marks the largest international store development commitment in Dunkin Donuts history.Starbucks Tata Coffee is to bring Starbucks , the w orlds largest coffee chain to India through a Joint VentureQuiznos The US-based subway restaurant chain has signed a master franchise agreement with Arjun Valluri for setting up outlets in Confederate India.Source www.dunkindonuts.com, www.trak.in, U.S. Franchise Trade Mission Participants Profile, April 10-15 2011Sources37Research firmsTechnopakIBEFMarketing Whitebook 2010-11, 2011-12Mckinsey Global Institutewww.rncos.comwww.nrai.orgCompany Websiteswww.yum.comwww.mcdonaldsindia.comwww.dominos.co.inOther websitesHospitalitybizindia.comIndiaretailing.comFranchiseindia.comNewspapersDeccan HeraldEconomic Times byplay StandardDNA38About DEssenceOur Services39DEssence Hospitality is Boutique counsel Consulting firm based in Mumbai which provides specialty consulting services for the entire spectrum of the hospitality industry with a special focus on hotel operators, builders andinvestorsFeasibility StudiesManagement Model ViabilityTechnical ViabilityEconomic and Financial Model Viabil ityMarket ViabilityBusiness Model ViabilityExit Strategy ViabilitySite Analysis We have vast experience in project supply site selection. In many cases it has been seen that planners architects normally look into a project from design and land-use perspectives. But we do detailed site and market analysis to determine the viability of the project from financial and investment standpoint.India Entry Strategy We help our clients to develop suitable market entry strategies through analyzing entry barriers (ease), geographical factors, incumbents resistance and routs to market.Management Contracts Branded operators have very stringent clauses in the contracts. To deal with them needs deep understanding of the domain and effects of each clause on the dough margins. DEssence Hospitality Services makes full use of its expertise in understanding the management contracts and negotiating it for best acceptable terms.Our Services40Key RecruitmentsDEssence Hospitality is dedicated to beco ming Indias leading executive search firm exclusively serving the Hospitality Industry. 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